As leading pharmaceutical company and as part of Akzo Nobel, Organon introduces its new logo in very close cooperation with RGN. Organon rightfully calls itself the largest innovative biopharmaceutical company from Dutch grounds. With its new logo, Organon can emphasize that the power of innovation reigns the whole organisation. The new logo, which is the heart of Organon's new identity, is closely connected to the decision to divide the pharmaceutical activities of its mother company Akzo Nobel.

In this logo adaptation we can speak of an actual restyling. The oval bow around the logo is no longer closed but open. This symbolises the organisation’s open character towards the market. The font was replaced as well by the new more modern font. By restyling its logo, the corporate identity is totally up to date again.

Organon is a pharmaceutical multinational with over 14.000 employees worldwide, spread out over offices in sixty countries. One owns research facilities in 5 countries, production facilities in 15 countries and sales offices in 50 countries. The medications are available in over one hundred countries. RGN was given the task to look after the complete restyling. This involves not just its fleet, illuminated advertising, road indicators but also involves clothes, print, digital media, intranet and internet. The new corporate identity will also be found on packaging, which is distributed worldwide.