White Papers

Natural replacement moment

By performing a Quickscan in an early stage of a identity change, the scan gives the proper information to implement the identity at the lowest costs. The implementation costs are a multiple of the design costs. Finding a replacementmoment may be a solution. These moments are not purely the moments when a new order or contract is made. This moment can not be appropriate in the planning of the corporate identity change. RGN calculates the impact of substitution but also the time when the corporate media can best be replaced or when the cost and schedule of the best corporate identity change coincide.

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Influence of corporate identity on the shareprice

A consistent implementation of the corporate identity directly affects the market value of your shares. As a publicly traded company, your (marketing) activities viewed by your shareholders and potential buyers with great scrutiny. Too often, companies are, after a corporate identity change, being sold. Not surprisingly, because immediately after implementation, the corporate identity is stronger then ever.

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Saving opportunities

A corporate identity change is an ideal time to look carefully at the current application and implementation of corporate identity carriers. A corporate identity change is more than 1 on 1 replacement of the existing resources. From the new positioning of the breand, the new corporate identity is determined. This is the time to re-define the carriers. RGN can, based on the designs, make a proper translation and materialization of the carriers. And we advise you how and where to achieve savings.

A corporate identity is a single body which is evaluated from time to time. A Corporate Identity Scan gives you insight into the application of the corporate identity, where it can be improved, the underlying processes and where savings can be realized. 

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