Everris goes digital with RGN

In February 2011, the Scotts Miracle Gro Company sold its Professional Division to the ICL Group. The new name for the global professional business: Everris™.

Building upon the strengths of Scotts Professional and ICL, Everris will continue developing the world’s most highly efficient, leading-edge plant nutrition brands and products, including Osmocote®, Peters®, Universol®, Agriform®, Sierraform® GT, Sierrablen® Plus and Agroblen®. The company’s new tagline, 'Driven by innovation, inspired by nature', underlines its ultimate goal to bring professional products and innovative, sustainable solutions to ornamental horticulture growers, turf managers, landscapers and farmers.

The new corporate identity was developed by Cascade - Visual Communication in Amsterdam. Together with them we implemented a digital online corporate identity platform. All Everris employees now have the tools to use the corporate identity in a correct and consistent way. All answers on questions regarding the correct use of logo’s, colours and supporting materials are just one button away. Also the communication structure of the company is explained clearly and supported by examples and downloadable grids and templates.

Because of the flexible structure of the tool called Corporate Identity Control (CIC), other supporting tools like an image library and a Web2Print tool can be inserted easily.

CIC is developed by RGN Corporate Identity Implementation and is also used by companies like Royal Ahold, Peugeot, SNS Regiobank and many others.

Design: cascadecommunicatie.nl
Naming: www.zigila.nl
Client: everris.com

 

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