CEVA Logistics

Motivation
CEVA is one of the world's leading logistics partners for business. In December 2006 the name CEVA was launched. CEVA is the result of an acquisition of TNT Logistics and, later on EGL, by investment company Apollo Management LP. CEVA operates in 170 countries with 46,000 employees and annual sales of approximately € 5.5 billion.

TNT planned, at the end of 2005, to sell its logistics activities. In 2000, TNT made a huge corporate identity adjustment​​. The idea was to have orange on the streets every day. RGN was also involved back then. The gained experiences TNT made in 2000, made ​​them decide to turn to RGN for help.

contribution RGN
RGN organized a project team at the TNT headquarters in Hoofddorp. This team inventoried and mapped all the corporate media in a period of three months. RGN did this for the global organization. Based on these data the investor knew which acquisition budgets had to be reserved for the restyling of the corporate identity. RGN assisted former TNT Logistics in the months after the acquisition with the preparation of budgets for the local business units. RGN provided support in the communications applications which are made available. RGN also supported in writing corporate identity guidelines that had to be practically applicable worldwide.

Ontwerp:

Branche: Transport and logistics
Specialismen: Buildings, Fleet, Corporate clothing, Printed matter - IT