From design to reality

Brand identity

A strong brand identity is more than just a logo or a colour scheme. It defines the face of your organisation. But a brand identity goes beyond great design. Once your brand identity has been carefully designed—with a name, logo, colours, typography, and visual style that perfectly reflect who you are—how do you ensure it is consistently brought to life?

This is where we make the difference. We ensure that your brand identity is implemented across all your brand assets, with flawless execution and smart tools to keep full control over your branding.

We translate your brand identity into the physical world
We make sure your branding is always and everywhere on point
We secure your brand with smart tools, such as our brand portal

Bring your brand identity to life. Discover how we can make this happen for you!

You have invested in a brand identity that perfectly reflects your organisation. But how do you ensure this identity remains consistent in every application, across all locations, and at every moment?

Implementing your brand identity: from strategy to practice

For nearly 30 years, we have been helping brands translate their brand identity into reality. We work closely with creative agencies to ensure that your branding is flawlessly executed – down to the finest details. We support you in the orientation phase, throughout the implementation, and beyond.

“Collaborating with RGN is ideal for Wunder. They adopt our designs with an eye for practical applicability and choice of materials, so that the visual identity comes into its own without detracting from the design and idea.”

Alef de Jong | Founder & Strategist Wunder

“My experience with RGN is one to wrap a bow around. It is a fantastic partner to work with to implement a new corporate identity. Learned a lot and became much wiser.”

Mariska van Boeijen | Manager Corporate Identity and Traffic’s Heeren Loo

“RGN is super customer-oriented and provides us with tailor-made solutions. Two important pillars that are also in the DNA of GREETZ.” 

Marko van Viersen | Manager Health, Safety & Facility Greetz

Stay in control of your brand, now and in the future

Brand consistency does not end after rollout. Once a brand identity has been successfully rolled out, we often see it’s generally hard to properly manage your brand identity – for instance with regard to signage, wayfinding and their business fleet. This often happens after the brand has been worn in. Luckily for you, our attention never flags. We make sure your brand identity is not only implemented flawlessly but also safeguarded for the long term. We do this through:

Efficient Brand Management: Our brand portal, center, helps you maintain full control over brand consistency and implementation. With our guidelines module, you can easily document and enforce your brand identity across all touchpoints.

Ensure your brand identity is always on point.

Your brand deserves a seamless transition from design to reality. Whether you are rolling out a rebranding, managing a merger, or expanding into new markets, we ensure that your brand identity is implemented consistently and professionally.

Implementation

Creating an inspiring work environment through interior branding

...View project

Implementation

Effective instore campaigns for 600+ stores

...View project

Implementation

Instore brand and marketing campaigns

...View project

FAQ's

What is brand identity?

Brand identity encompasses all the visual and verbal elements of a brand, including the logo, colours, typography, and tone of voice. It ensures your organisation is recognisable, distinctive, and professional. A strong brand identity builds trust and consistency across all your communication channels.

Why is brand identity important?

A strong brand identity enhances recognition, trust, and differentiation. It helps position your brand clearly, both internally and externally. Consistent branding strengthens your market position and fosters brand loyalty among customers and employees.

How can I ensure my brand identity is consistently applied everywhere?

A brand identity is only powerful when it is applied consistently across all brand assets—such as buildings, corporate clothing, vehicle branding, and wayfinding. RGN helps companies flawlessly implement their brand identity and provides smart tools to maintain consistency.

What is a brand portal, and how does it help with brand management?

A brand portal is an online platform that centralises all brand assets, guidelines, and templates. With our brand portal mybrand.center, you can easily document and enforce your brand identity, ensuring that internal and external teams stay on-brand. This prevents inconsistencies and speeds up branding execution.

Does RGN work together with creative agencies?

Yes, we work closely with design agencies and creative partners. While they are responsible for developing the visual identity, we ensure it is professionally and consistently implemented across all brand assets.

Is your brand ready?Janne Gerritsma tells you everything about branding of brands and companies. You will also go through the steps to be taken together. Interested? We are happy to help you! Quickly complete the form below.
Or call us at +31 88 987 99 00