{"id":2465,"date":"2020-08-17T13:51:00","date_gmt":"2020-08-17T11:51:00","guid":{"rendered":"https:\/\/www.rgn.nl\/successfully-implementing-instore-marketing-campaigns-benefits-of-a-local-heroes-network\/"},"modified":"2024-11-28T15:41:02","modified_gmt":"2024-11-28T14:41:02","slug":"successfully-implementing-instore-marketing-campaigns-benefits-of-a-local-heroes-network","status":"publish","type":"post","link":"https:\/\/www.rgn.nl\/en\/successfully-implementing-instore-marketing-campaigns-benefits-of-a-local-heroes-network\/","title":{"rendered":"Successfully implementing instore marketing campaigns: benefits of a \u2018Local Heroes\u2019 network"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2465\" class=\"elementor elementor-2465 elementor-1079\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e26215 elementor-section-full_width sf_fluid_right sf_fluid_right_column_50 elementor-reverse-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"2e26215\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e5c7a84\" data-id=\"e5c7a84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef81fa elementor-widget elementor-widget-heading\" data-id=\"1ef81fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Insights<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e17acc elementor-widget elementor-widget-heading\" data-id=\"9e17acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Successfully implementing instore marketing campaigns: benefits of a \u2018Local Heroes\u2019 network<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60ed161 elementor-widget elementor-widget-text-editor\" data-id=\"60ed161\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For many internationally operating retail brands, doing business in the whole of Europa or worldwide, effectively managing mainly offline marketing campaigns \u2013 including instore communications \u2013 is a daunting task. Creating and maintaining a unique customer experience online is somewhat more accessible since the online world is much more flexible, and marketing messages can be replaced relatively quickly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-da6933a\" data-id=\"da6933a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60d0301 sf_header_photo elementor-widget elementor-widget-image\" data-id=\"60d0301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1622\" height=\"1661\" src=\"https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/08\/header-1.png\" class=\"attachment-sf_header_foto size-sf_header_foto wp-image-5838\" alt=\"Een overzicht van het Local Hero netwerk van RGN bestaande uit lokale partners wereldwijd verspreid\" srcset=\"https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/08\/header-1.png 1622w, https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/08\/header-1-258x264.png 258w, https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/08\/header-1-293x300.png 293w, https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/08\/header-1-1000x1024.png 1000w, https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/08\/header-1-768x786.png 768w, https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/08\/header-1-1500x1536.png 1500w\" sizes=\"(max-width: 1622px) 100vw, 1622px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5dd8a7 elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d5dd8a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.rgn.nl\/wp-content\/uploads\/2022\/09\/Group-79.svg\" title=\"Group 79\" alt=\"Group 79\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eec92f3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"eec92f3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b4d877d\" data-id=\"b4d877d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e618dd7 elementor-widget elementor-widget-image\" data-id=\"e618dd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"855\" height=\"612\" src=\"https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/09\/Foto-project-links-2.png\" class=\"attachment-sf_foto_wit_vlak_links size-sf_foto_wit_vlak_links wp-image-5828\" alt=\"Vier collega&#039;s in een vergaderruimte aan het overleggen waarbij gewezen wordt naar een scherm met allemaal foto&#039;s\" srcset=\"https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/09\/Foto-project-links-2.png 855w, https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/09\/Foto-project-links-2-360x258.png 360w, https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/09\/Foto-project-links-2-300x215.png 300w, https:\/\/www.rgn.nl\/wp-content\/uploads\/2020\/09\/Foto-project-links-2-768x550.png 768w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ddb41f elementor-widget__width-auto elementor-absolute elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"5ddb41f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"292\" height=\"292\" src=\"https:\/\/www.rgn.nl\/wp-content\/uploads\/2022\/09\/circle.svg\" class=\"attachment-full size-full wp-image-1474\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4044ab9 elementor-widget elementor-widget-heading\" data-id=\"4044ab9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy determination<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e0362d6\" data-id=\"e0362d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c62fc1 elementor-widget elementor-widget-heading\" data-id=\"0c62fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Global impact through local control<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f00f6 elementor-widget elementor-widget-text-editor\" data-id=\"59f00f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What would it be like if you could roll out an instore campaign internationally in just 3 to 4 days? Local production, limited distribution of materials, and quick assembly and installation at the location by specialized, local teams. Not only would the carbon footprint of your campaign drop dramatically (especially in case foreign workforces are brought in to install), you would also save a significant amount of time. Furthermore, in case labor from abroad is used, you would no longer have to spend sums of money on travel and accommodation costs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac7d767 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac7d767\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e67f2\" data-id=\"31e67f2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9cedae elementor-widget elementor-widget-spacer\" data-id=\"a9cedae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5690f96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5690f96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-b01b4e5\" data-id=\"b01b4e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a3a8df7\" data-id=\"a3a8df7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8bf30a elementor-widget elementor-widget-heading\" data-id=\"e8bf30a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Utopia? No!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-3970e23\" data-id=\"3970e23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a87098 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a87098\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-8cf2770\" data-id=\"8cf2770\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-01c162d\" data-id=\"01c162d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0880fab elementor-widget elementor-widget-text-editor\" data-id=\"0880fab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As a leading versatile brand services provider, RGN has a network of more than 1,000 local specialists (and growing) around the world to support you in implementing your instore campaign successfully. Besides bringing in our knowledge, expertise, and \u2018local heroes\u2019 network, we will also deploy our proprietary, cloud-based tooling for central control and keeping you \u2013 real-time \u2013 informed about progress and results, wherever in the process. We will bring your campaign concept to life! Regardless of whether this is in Milan, Salzburg, Seville, or in New York, Singapore or Tokyo.<\/p>\n<p>Let us know your campaign roll-out challenges, and we can quickly inform you about how we could overcome these and provide a preliminary roll-out planning and cost estimate.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-16 elementor-top-column elementor-element elementor-element-70f9d8d\" data-id=\"70f9d8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Successfully implementing instore marketing campaigns: benefits of a \u2018Local Heroes\u2019 network<\/p>\n","protected":false},"author":1,"featured_media":1565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-2465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successfully implementing instore marketing campaigns: benefits of a \u2018Local Heroes\u2019 network | RGN<\/title>\n<meta name=\"description\" content=\"Lees hier ons blog: Successfully implementing instore marketing campaigns: benefits of a \u2018Local Heroes\u2019 network\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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