Employees make (or break) the new corporate identity

A true story: an organisation cancelled the total corporate identity implementation just one week before launch. The reason: they had not yet informed all employees. So, suppliers and installers of all kinds of branded products had to be called off and the implementation was postponed.

Global Recycling Day – Recycle your brand

Today, March 18, is Global Recycling Day. A great moment to take a look at the recycling possibilities when implementing a new brand identity. Often old brand elements are not reused, and that is a pity since there many ways to recycle or even upcycle your old brand in a good and fun way!

Blog A strong healthcare brand as a foundation for attracting qualified staff

Shortages in the labour market cause a lack of qualified personnel in many sectors, among which the healthcare sector. In the second quarter of 2018, there were more than 31,000 vacancies in the Netherlands. And in the US they expect a shortage of more than 120,000 employees by 2030. This lack of personnel is partly caused by the increasing demand for health care as a result of, among other conditions, the ageing population and the decline in informal caregivers. On top of that, there are too few people that are being trained for a job in health care. With all its consequences, such as sickness absence and outflow to other professional groups. It is, therefore, a major challenge for healthcare institutions to attract qualified personnel and that will not change in the near future.

Blog: How to boost in-store sales of your new collection after Fashion Week?

It’s fashion season again! After New York and London, the Milan Fashion Week will start today. Fashion designers present their new collections during the most spectacular shows on the catwalk, but the clothing has to be promoted in the stores as well. We have seen a number of important developments to boost in-store sales.

Sustainable branding or sustainable brand implementation

In our previous blog in this series, we explained the concept of sustainable branding. However, there is a difference between sustainable branding and sustainable brand implementation. Sustainable branding is about showing what you stand for as an organisation. Sustainable implementation is about how you show it. Which materials do you use and what implementation method do you choose.

What is sustainable branding?

January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands.