Branding and roll out reinvented

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You’re all set to do this

You’re all set to propel your brand into a new phase – for instance because of a merger, a new campaign, a takeover or a repositioning effort. Whatever the reason, you need to rebrand and perfectly organize its roll out. You’ll be able to do so more cleverly than you think... provided you opt for RGN.

We revamp brand identities all over the world, and we evolve in the process. Over the years, we’ve been able to streamline the process and make it as fast and effective as a Formula 1 car. For instance, we were the first to have a global network of ‘local heroes’, i.e. reliable preferred suppliers, such as installers, with whom we have partnered up. Even today, we continue to mastermind methods that will make things easier for you, and develop platforms that keep your branding on point. This is why we’ll always be your reliable partner.

Get RGN to rebrand your identity. We work for businesses all over Europe, and if required, overseas as well! We like to think in infinite opportunities. Our ambitions have no boundaries. Everything from impact analysis to the implementation and maintenance of everything that bears your brand identity. We spare you hassle and allow you to get on with your work! Revitalisation in all shapes and sizes, anytime, anywhere. We are ready, for your next move. 

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We’ll do everything for your rebranding

Our services help your brand move forward. Want to explore what we can do for you? We’d love to look into that with you, be sure to schedule an appointment for an exploratory interview.

Entering a new phase as a brand

No one understands your brand like you do. However, can you see it from our point of view? We make a point of looking beyond your brand, as we are interested in the company behind your brand identity, and in the people promoting the brand. In our preliminary analysis, we take a close look at all aspects of your brand, which help us get to know and understand your company and it’s lingo.

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rolling out your new brand identity, from A to Z.

It’s action time. Have no fear– we’ll do the hard stuff. All we need is your input at essential feedback moments. We’ll report once in a while, or more regularly, if you’d prefer. With our experience we know all the scenarios and pitfalls, and know roll-outs always involve surprises. Thankfully, we have specialists for every challenge, so you can continue doing your job.

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Your brand at its very best. Any time.

The new brand has been rolled out. Case closed? No, not quite. Once successfully rolled out, we find it’s generally hard for clients to properly manage their brand identity. Luckily for you, our attention never flags. This is called brand identity management. We find it very gratifying to ensure your success lasts. We use our experience and resources to make sure your brand is at its very best.

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Implementation
The Greetz feeling as a red line in the 'employee' branding
 
Management
Campus feeling for nearly 30,000 students attending the Amsterdam VU University
 
Implementation
PreZero: rebranding the fleet as well as materials
 
Management
Innovative brand management built on a great working relationship
 
Management
Innovative, academic-style wayfinding and signage
 
Implementation
Effective instore campaigns for 600+ stores
 
Implementation
Nike instore brand and marketing campaigns

Revitalisation in all shapes and sizes, anytime, anywhere

Want to learn more about rebranding and roll-outs? Or learn more about our projects? Be sure to read all our insights.

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Interview about 25 years of RGN: Moving forward | part 4 of 4Read the final part of RGN's 25th anniversary interview here: 'moving forward'!...
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Interview about 25 years of RGN: Then and now | part 3 of 4Read the third part of the interview about RGN's 25th anniversary here: 'there and now!'...
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Interview about 25 years of RGN: Lessons learned | part 2 of 4Read the second part of RGN's 25th anniversary interview here: 'Lessons learned'...
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Interview about 25 years of RGN: the beginning | part 1 of 4Read the first part of the interview about RGN's 25th anniversary: 'the beginning' here!...
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Beyond the corona crisis: towards a green fashion sector.Seize on the corona crisis and take major, sustainable steps in the fashion industry. The time is right. Prominent players like Burberry, the H&M Group, Tommy Hilfiger and Calvin Klein are convinced of this. ...
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Successfully implementing instore marketing campaigns: benefits of a ‘Local Heroes’ networkSuccessfully implementing instore marketing campaigns: benefits of a ‘Local Heroes’ network...
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RGN is moving to DSTRCT/74 in Hengelo!In a few months time, RGN brand identity services will be relocating its headquarters from its current location in Almelo to Hengelo (the Netherlands)! The aim is to be operational as of July 1st, 2020 at the new location called ‘DSTRCT/74’....
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Employees make (or break) the new corporate identityA true story: an organisation cancelled the total corporate identity implementation just one week before launch. The reason: they had not yet informed all employees. ...
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The Netherlands Fire Service now offers promotional gifts in cooperation with RGNFor many years, the Instituut Fysieke Veiligheid (IFV, Institute for Safety), Brandweer Nederland (The Netherlands Fire Service) and RGN have been successfully working together on the visual appearance of the fire stations....
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Sustainable and future-proof solutions for the Amsterdam City ArchivesThe Amsterdam City Archives recently opened a new depot in Amsterdam North. With this entirely energy-neutral archive, the organisation doubles its storage capacity. ...
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Holcim cooperates with RGN for rebranding in Germany and the NetherlandsHolcim Lafarge is a global player in the field of cement, raw materials and associated products and services. The organisation has taken over a large number of concrete plants in Germany and the Netherlands. F...
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VISTA college works with RGN on its rebranding after the mergerVISTA college, formed after the merger between Arcus college and ROC Leeuwenborgh, is the new regional educational centre in the of the Netherlands. They sought cooperation with RGN brand identity services to prepare the implementation of the new brand identity in the run-up to the new school year....
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How to prevent the top 7 pitfalls of rebranding [infographic]What is the solution to the seven pitfalls of rebranding?...
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Global Recycling Day – Recycle your brandToday, March 18, is Global Recycling Day. A great moment to take a look at the recycling possibilities when implementing a new brand identity. Often old brand elements are not reused, and that is a pity since there many ways to recycle or even upcycle your old brand in a good and fun way!...
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Blog A strong healthcare brand as a foundation for attracting qualified staffShortages in the labour market cause a lack of qualified personnel in many sectors, among which the healthcare sector. In the second quarter of 2018, there were more than 31,000 vacancies in the Netherlands....
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Blog: How to boost in-store sales of your new collection after Fashion Week?It’s fashion season again! After New York and London, the Milan Fashion Week will start today. Fashion designers present their new collections during the most spectacular shows on the catwalk, but the clothing has to be promoted in the stores as well. We have seen a number of important developments to boost in-store sales....
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Sustainable branding or sustainable brand implementationIn our previous blog in this series, we explained the concept of sustainable branding. However, there is a difference between sustainable branding and sustainable brand implementation....
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Green signage for a building that is 100% sustainableThe Energy Academy Europe is the most sustainable academy building in the Netherlands. RGN brand identity services ensured that the signage and wayfinding are perfectly in line with the organisation’s sustainable ambition....
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Blog How a strong brand contributes to patient retentionIn the ‘old days’ you could not choose, you just went to the nearest hospital and to the trusted family doctor. Nowadays, the patient is transformed into an informed healthcare consumer....
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What is sustainable branding?January is traditionally dominated by new year’s resolutions and good intentions. We think that 2019 will be the year of sustainable brands. ...
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Is there a link between branding and the quality of healthcare?Is there a link between branding and the quality of healthcare?...
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New brand identity for all-round technical service provider UnicaUnica celebrates its 85th anniversary this year. The company has grown from a mechanical installation company to an all-round service provider with international coverage. A great opportunity to freshen up and modernise the brand identity....
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A sustainable alternative to illuminated signageHow nice would it be if you could install your signage anywhere, without having to worry about cords, wiring and the connection to the power grid? This will soon be possible thanks to the Smart Panel. ...
Is your brand ready for the next move?Send a message and we'll get back to you as soon as possible.
Or call us now at +31 88 987 99 00