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Brand identity
A strong brand identity is more than just a logo or a colour scheme. It defines the face of your organisation. But a brand identity goes beyond great design. Once your brand identity has been carefully designed—with a name, logo, colours, typography, and visual style that perfectly reflect who you are—how do you ensure it is consistently brought to life?
This is where we make the difference. We ensure that your brand identity is implemented across all your brand assets, with flawless execution and smart tools to keep full control over your branding.
- We translate your brand identity into the physical world
- We make sure your branding is always and everywhere on point
- We secure your brand with smart tools, such as our brand portal
Implementing your brand identity: from strategy to practice
A strong branding strategy and clear brand identity are essential for any business. At RGN, we have years of experience in branding for companies, organisations, and brands. Ready to get started with effective branding? Get in touch, we’re happy to help!
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Implementing your brand identity: from strategy to practice
You’ve invested in a brand identity that perfectly reflects your organisation. But how do you ensure that this identity remains consistent across every expression, in every location, at every moment?
For nearly 30 years, we’ve been helping brands translate their visual identity into practice. We work closely with creative agencies to ensure your branding is brought to life, right down to the smallest detail. We’re by your side during the early stages, throughout the actual implementation, and long after the rollout is complete. Curious how we do it? Discover more here.
Control over your brand, now and in the future
Brand consistency doesn’t stop after the rollout.
Even after a successful launch, we often see that maintaining a strong brand identity can be quite the challenge. Think of signage, wayfinding, or vehicle branding, areas that tend to slip once the initial buzz has faded. Fortunately, our attention to detail never fades.
We make sure your brand identity is not only rolled out flawlessly but also consistently safeguarded. We do this through efficient brand management. Our brand portal, mybrand.center, helps you stay in control of brand consistency and implementation. With our guidelines module, you can easily capture all your brand guidelines — and with them, your brand identity — in one clear and accessible place.
Ready to anchor your brand identity in every detail?
Your brand deserves a flawless translation into practice.
Whether it’s a rebrand, a merger, or an expansion into new markets — we ensure your brand identity is applied consistently and correctly across every touchpoint.
Frequently asked questions
What is brand identity?
Brand identity includes all the visual and verbal elements of a brand, such as the logo, colours, typography, and tone of voice. It ensures your organisation comes across as recognisable, distinctive, and professional. A strong brand identity helps build trust and consistency across all your communications.
Why is brand identity important?
A strong brand identity creates recognition, builds trust, and sets you apart.
It helps you present your brand clearly and consistently, both internally and externally. Consistent branding strengthens your market positioning and enables both customers and employees to connect with your brand.
How do I make sure my brand identity is consistently applied everywhere?
A brand identity is only truly powerful when it’s applied consistently across all brand touchpoints, from buildings and corporate clothing to vehicle fleets and signage. RGN helps businesses with flawless implementation and smart solutions to maintain control over brand consistency.
What is the difference between brand identity and brand image?
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Brand identity = what your organisation intentionally communicates (name, logo, use of colour, tone of voice, style, etc.). → This is fully within your control.
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Brand image = how your brand is actually perceived by your target audience. → This forms in the mind of the customer and is influenced by your communication, service, and reputation.
What is a brand portal and how does it help with brand management?
A brand portal is an online platform where all brand assets, guidelines, and templates are managed. With our brand portal, mybrand.center, you can easily define your brand identity and ensure that all internal and external stakeholders work on-brand. This helps prevent inconsistencies and speeds up the rollout of your branding.
Does RGN work with creative agencies?
Yes, we work closely with design agencies and creative partners.
While they are responsible for developing the visual identity, we ensure it is translated professionally and consistently across all brand touchpoints.
