Embark on a remarkable journey: unveiling the vibrant identity of Dijk en Waard
|Fleet and equipment rebranding
|Municipality Dijk en Waard
|Ensuring the practical feasibility of rebranding across the entire fleet and equipment.
Following the merging of Heerhugowaard and Langedijk into the newly formed Dijk en Waard municipality, the adoption and implementation of a ‘new’ corporate identity became an urgent priority. Raadhuis Creative Agency directed the creation of a compelling style, featuring vibrant blue and green colour tones, along with a distinctive visual language. However, applying this style to a fleet of vehicles and equipment, exceeding 150 units, presented a formidable technical challenge.
The challenge: ensuring the practical feasibility of the rebranding
The feasibility challenge prompted Raadhuis Creative Agency to explore practical solutions. Engaging in discussions with car painters and sign makers revealed the complexities of execution. This prospect of individual designs for each unit posed complications for future management and maintenance decisions. And questions about whether the units should be wrapped or painted, presented a significant practical hurdle.
The solution: a synergy of creativity and expertise
The solution emerged through a synergy of creativity and expertise. In a collaborative session, preferences were explored, and RGN played a pivotal role in ensuring practical feasibility. The designer received a comprehensive briefing, and our experts diligently tested numerous materials and conducted trials. The result was the ideal combination of professional painting and high-quality self-adhesive vinyl. With this blend, the corporate identity could be flawlessly displayed on all vehicles, from cars to bin lorries.
RGN: the go-to partner for achieving striking rebranding results
Our experts recommended subtle tweaks to the original design without compromising its essence, making the rebranding not only feasible but also practical in terms of maintenance and management, resulting in significant cost savings.
Subsequently, RGN took charge of coordinating and supervising the rebranding of over 150 vehicles and equipment, ranging from cars to street sweepers, and refuse collection vehicles to containers. The entire process was executed in close collaboration with the Dijk en Waard project team.
A collaboration in challenging times
The entire project unfolded against the backdrop of the challenging COVID-19 pandemic. Overcoming logistic challenges through constant management of materials and personnel, the project, though slightly extended, resulted in an impressive transformation that vividly brings the new identity of Dijk en Waard to life.