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Realize and implement a distinctive identity in wayfinding

Project Wayfinding
Scope Isala hospital in Meppel
Challenge Establish a distinctive identity in wayfinding and complete it within a three-month timeframe.
Hoofdingang Isaa
Group 79

In the ever-evolving landscape of the healthcare sector, where the dynamics between various elements are undergoing transformation, and where factors beyond medical quality are crucial, Isala Meppel has carved out a unique niche. Here, the provision of personal and professional support converges seamlessly with healthcare and innovation.

Effortless navigation in Isala Meppel

For over a decade, RGN has been the trusted partner of Isala, successfully implementing wayfinding solutions at various locations, including buildings in Zwolle, Heerde, Kampen, and more. Once again, RGN was commissioned to oversee and implement a new wayfinding system in and around the newly build hospital in Meppel.

Hal in ziekenhuis Isala met bewegwijzering bordjes kamers

Where healthcare and innovation come together

The start of this project dates back to May 2020 when initial discussions began for the wayfinding project in this state-of-the-art hospital. Isala, in collaboration with Noorderboog, aspired to establish a healthcare institution that not only offers personal and professional support to the elderly but also addresses issues related to aging. The outcome? A new hospital, inaugurated on March 19, 2022, where healthcare and innovation intersect.

RGN took charge of the entire quotation process, closely collaborating with several partners to ensure that every detail aligned seamlessly with Isala Meppel’s vision. Furthermore, a comprehensive inventory of all required signs, pictograms, and other elements inside and outside the building was conducted, resulting in a seamless and intuitive experience for patients and visitors.

Apotheek ziekenhuis Isala, onderdeel rebranding uitgevoerd door RGN

A distinctive identity

What set this project apart was the decision to create a unique identity for the hospital. In collaboration with Geerdes Ontwerpen and Isala Meppel’s new build project manager, we chose to create a distinctive appearance that authentically reflects the essence of Isala Meppel, while integrating Isala’s style.

With the final realization of nearly 1800 indoor signs and film applications, along with approximately 80 outdoor signs within a short three-month period, RGN delivered a masterpiece. The implementation was executed with precision by Wayfinding NL, under the supervision of RGN.

Want to know more about rebranding in healthcare?

RGN has a proven track record in executing successful rebranding projects for renowned hospitals and healthcare institutions, including Radboudumc, ’s Heeren Loo, Dimence, Sanquin, AZ Groeninge, Beatrix Hospital, OLVG, Antoni van Leeuwenhoek, Isala, and Ziekenhuis Netwerk Antwerpen. We deliver tailor-made solutions that enhance your organisation’s identity and boost brand recognition.

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