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Just Eat Takeaway: inspiring environment for creative food enthusiasts

Project Interior branding and wayfinding
Scope Just Eat Takeaway.com headquarters in Amsterdam (14,500 m2)
Challenge Creating a customized and inspiring brand experience that reflects the company culture
Interior branding concept muur Just Eat Takeaway kantoor met bezorger afgebeeld
Group 79

At RGN, we love taking on challenging projects. So, when we were asked to give the Just Eat Takeaway headquarters in Amsterdam a fresh look, we eagerly accepted the task. Our goal was to make the office space not only visually appealing but also practical for daily use. We worked closely with the designers to refine and adapt the existing design to fit the location.  

Our work involved translating this design into physical signs and wayfinding for a massive 14,500 square meter area. We combined creative design with culinary inspiration and practical, no-nonsense wayfinding to capture the essence of Just Eat Takeaway’s corporate culture.   

Twee voruwen op de bank met een sorbet weergegeven op een muur als wallvisual, onderdeel interior branding Just Eat Takeaway

A culinary office experience

Indulge your senses in the tasteful design and complete office experience at Just Eat Takeaway’s headquarters. Everywhere you look, your culinary curiosity is piqued. RGN has successfully conveyed the company’s unique atmosphere. Additionally, we provided advice on signage and wayfinding, not only focusing on sustainable material choices, colour usage, and constrast values but also implementing innovative systems. These systems are highly flexible and enable us to quickly replace images when new campaigns are launched, all at a very limited investment. This is particularly practical, especially considering the extensive collection of backlit tension fabric panels we have installed.  

The result? An office space that immerses you in a culinary experience. From elegant floor patterns to captivating wall visuals, and even unique names for meeting rooms like “Stroopwafel”, “Vondelpark”, “Smoothie”, or “Growth”, every detail was carefully designed. We also included delivery route maps, symbolizing the cities where Just Eat Takeaway operates worldwide.  This concept was so well-received that there are discussions about applying to other Just Eat Takeaway locations globally. So, to be continued!  

Folie die een mogelijke route van een Just Eat Takeaway bezorger weergeeft als onderdeel van interior branding concept

The virtual allure

The transformation reinforces the Just Eat Takeaway brand and improved the employee experience. The appealing design not only looks great but also contributes to a better work environment, boosting productivity and satisfaction among employees.  

Stakeholders

For this project, we collaborated with PPP and had Unispace as our client/

Do you want to know more about rebranding for your brand? Or are you curious about the ins and outs of this tasteful project? Feel free to contact Tom Dijk.
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