A merger as the starting point for your rebranding?

Where do you begin and what do you have to keep in mind? You may already have a general idea of what you want, but how do you use your corporate style and get your message across? On a more practical note: what branded materials must be replaced in and on your offices, vehicles and/or materials?

Where to begin your rebranding?

You know that the merger will affect your corporate style. You also know that you will move forward under a single brand name, but how do you get the new corporate style on all branded materials? The design production and application phase is not to be underestimated, as it can easily turn into an unnecessarily lengthy (and costly) process.

Free: Seven useful tips for rebranding after a merger

You are looking for guidelines to help you get your rebranding process off the ground. We understand how you feel, because this is likely to be your first time.

In this whitepaper we give you seven useful tips.

Download the free whitepaper

An impact analysis gives you more clarity

We provide clarity by analyzing your brand and any plans you have. What branded materials have to be replaced and where are they located? We determine what you’ll need and how many locations are involved. We also assess various scenarios and offer advice. Of course, we can answer any question you have and will assign dedicated contacts to you for the entire duration of the project.

Are you new to rebranding? We've been doing it every day for the past twenty-five years.

We handle rebranding projects for all types of businesses in every sector, all over the world. For FrieslandCampina, for example, we rebranded the vehicle fleet and the company buildings. We also work together with other businesses and sectors, including multinationals, (semi-)public organizations and companies in the FMCG sector.

The partnership between FrieslandCampina and RGN was born twenty-five years ago out of a vision on sustainability. This was before sustainability became the umbrella term it it today.

Hans Wieleman, manager milk logistics at FrieslandCampina.

Implementation
Nine brand identities transformed into one powerful BMN identity
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Implementation
One-of-a-kind hotel concept translated to multiple international hotels
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Wagenpark
750 vehicles in 10 countries within 4 months
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Management
From design to 6,000 signs across 18 floors
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Implementation
From design to implementation in a 14,500 m² headquarters
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Implementation
Complete wayfinding system for the new hospital in Meppel
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Implementation
150 vehicles and equipment rebranded in the new style
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Implementation
From decentralisation to unity across 1,250 locations
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Implementation
A Transparent Vision on Privacy and Interior Branding
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Implementation
Rollout of the new brand identity across 300+ stores
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Implementation
A strong brand as a foundation for effective positioning
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Orientation
Gaining control over fragmented brand expressions across 100+ European locations
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Implementation
500+ locations, one strong brand identity
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Implementation
25 years of fleet and signage brand management
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Implementation
The Greetz feeling as a red line in the 'employee' branding
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Implementation
From TNT Post to PostNL: a rebranding at national level
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Implementation
Campus feeling for nearly 30,000 students attending VU Amsterdam
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Implementation
From two identities to one monolithic brand
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Implementation
Rebranding 800 vehicles without downtime
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Implementation
918 vehicles and 216,000 containers transformed
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Implementation
Repositioning and visual upgrade across 200+ locations
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Implementation
From seven districts to one unified brand identity
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Management
Innovative, academic-style wayfinding and signage
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Implementation
Effective instore campaigns for 600+ stores worldwide
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Implementation
25 tank trailers transformed into moving Chocomel cans
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Implementation
In-store campaigns across 75+ locations in Eastern Europe
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Implementation
From design to a real-life brand experience at the office
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Is your brand ready?Tom Dijk will tell you everything about rebranding due to a merger, including aspects like the fleet, buildings, and everything else involved. We are happy to help. Contact us at +31 88 987 99 00