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A merger as the starting point for your rebranding?
Where do you begin and what do you have to keep in mind? You may already have a general idea of what you want, but how do you use your corporate style and get your message across? On a more practical note: what branded materials must be replaced in and on your offices, vehicles and/or materials?
Where to begin your rebranding?
You know that the merger will affect your corporate style. You also know that you will move forward under a single brand name, but how do you get the new corporate style on all branded materials? The design production and application phase is not to be underestimated, as it can easily turn into an unnecessarily lengthy (and costly) process.
Free: Seven useful tips for rebranding after a merger
You are looking for guidelines to help you get your rebranding process off the ground. We understand how you feel, because this is likely to be your first time.
In this whitepaper we give you seven useful tips.
An impact analysis gives you more clarity
We provide clarity by analyzing your brand and any plans you have. What branded materials have to be replaced and where are they located? We determine what you’ll need and how many locations are involved. We also assess various scenarios and offer advice. Of course, we can answer any question you have and will assign dedicated contacts to you for the entire duration of the project.
Are you new to rebranding? We've been doing it every day for the past twenty-five years.
We handle rebranding projects for all types of businesses in every sector, all over the world. For FrieslandCampina, for example, we rebranded the vehicle fleet and the company buildings. We also work together with other businesses and sectors, including multinationals, (semi-)public organizations and companies in the FMCG sector.
