Branding & roll out reinvented

We are RGN. Experts in (re)branding, across Europe and beyond. Where design ends, we start. Whether it is a merger, takeover, new campaign or repositioning, we coordinate your (re)branding and its roll-out. So you can stay focused on your work!

Drie RGN-medewerkers in een vergaderruimte met het overzicht van het Local Hero netwerk van RGN op de achtergrond

You’re all set to do this

You’re all set to propel your brand into a new phase – for instance because of a merger, a new campaign, a takeover or a repositioning effort. Whatever the reason, you need to rebrand and perfectly organize its roll out. You’ll be able to do so more cleverly than you think... provided you opt for RGN.

We revamp brand identities all over the world, and we evolve in the process. Over the years, we’ve been able to streamline the process and make it as fast and effective as a Formula 1 car. For instance, we were the first to have a global network of ‘local heroes’, i.e. reliable preferred suppliers, such as installers, with whom we have partnered up.Even today, we continue to mastermind methods that will make things easier for you, and develop platforms that keep your branding on point. This is why we’ll always be your reliable partner.

Get RGN to rebrand your identity. We work for businesses all over Europe, and if required, overseas as well! We like to think in infinite opportunities. Our ambitions have no boundaries. Everything from impact analysis to the implementation and maintenance of everything that bears your brand identity. We spare you hassle and allow you to get on with your work! Revitalisation in all shapes and sizes, anytime, anywhere. We are ready, for your next move. 

We’ll do everything for your rebranding

Our services help your brand move forward. Want to explore what we can do for you? We’d love to look into that with you, be sure to schedule an appointment for an exploratory interview.

Entering a new phase as a brand

No one understands your brand like you do. However, can you see it from our point of view? We make a point of looking beyond your brand, as we are interested in the company behind your brand identity, and in the people promoting the brand. In our preliminary analysis, we take a close look at all aspects of your brand, which help us get to know and understand your company and it’s lingo.

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rolling out your new brand identity, from A to Z.

It’s action time. Have no fear– we’ll do the hard stuff. All we need is your input at essential feedback moments. We’ll report once in a while, or more regularly, if you’d prefer. With our experience we know all the scenarios and pitfalls, and know roll-outs always involve surprises. Thankfully, we have specialists for every challenge, so you can continue doing your job.

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Your brand at its very best. Any time.

The new brand has been rolled out. Case closed? No, not quite. Once successfully rolled out, we find it’s generally hard for clients to properly manage their brand identity. Luckily for you, our attention never flags. This is called brand identity management. We find it very gratifying to ensure your success lasts. We use our experience and resources to make sure your brand is at its very best.

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Implementation
From two identities to one monolithic brand
 
Implementation
Nine brand identities transformed into one powerful BMN identity
 
Implementation
From decentralisation to unity across 1,250 locations
 
Implementation
918 vehicles and 216,000 containers transformed
 
Implementation
150 vehicles and equipment rebranded in the new style
 
Implementation
25 tank trailers transformed into moving Chocomel cans
 
Implementation
From design to a real-life brand experience at the office
 
Implementation
Complete wayfinding system for the new hospital in Meppel
 
Implementation
From design to implementation in a 14,500 m² headquarters
 
Management
From design to 6,000 signs across 18 floors
 
Implementation
A Transparent Vision on Privacy and Interior Branding
 
Wagenpark
750 vehicles in 10 countries within 4 months
 
Implementation
Repositioning and visual upgrade across 200+ locations
 
Implementation
One-of-a-kind hotel concept translated to multiple international hotels
 
Implementation
The Greetz feeling as a red line in the 'employee' branding
 
Implementation
Rebranding 800 vehicles without downtime
 
Implementation
Campus feeling for nearly 30,000 students attending VU Amsterdam
 
Implementation
25 years of fleet and signage brand management
 
Management
Innovative, academic-style wayfinding and signage
 
Implementation
Effective instore campaigns for 600+ stores worldwide
 
Implementation
In-store campaigns across 75+ locations in Eastern Europe
 
Implementation
From TNT Post to PostNL: a rebranding at national level
 
Implementation
Rollout of the new brand identity across 300+ stores
 
Implementation
A strong brand as a foundation for effective positioning
 
Implementation
From seven districts to one unified brand identity
 
Orientation
Gaining control over fragmented brand expressions across 100+ European locations
 
Implementation
500+ locations, one strong brand identity

Revitalisation in all shapes and sizes, anytime, anywhere

Want to learn more about rebranding and roll outs? Or learn more about our projects? Be sure to read all our insights.

Is your brand ready for it too?Send a message and we'll get back to you as soon as possible.
Or call us now at +31 88 987 99 00